We’re thrilled to invite you to experience the  all-new 2026 Toyota RAV4  like never before. Designed for drivers who want  adventure-ready capability without sacrificing everyday comfort. The latest RAV4 raises the bar with enhanced performance, smart technology, and a bold new design - built to keep up with every lifestyle, from weekday commutes to weekend escapes. 

During this event, you’ll explore what’s new for the 2026 model year and how the RAV4 continues to deliver the perfect balance of  power, efficiency, and versatility. You’ll get an up-close look at key updates that elevate confidence behind the wheel, refine the driving experience, and add even more convenience and connection for today’s customers. 

When it’s time to step inside and take the wheel, you’ll experience the  All Electrified RAV4  through a series of hands-on drive activities designed to showcase its confident performance, responsive handling, and everyday versatility across a variety of real-world driving environments. You’ll learn how the  first-ever Hybrid FWD  expands choice for more drivers, delivering the efficiency and capability customers want without compromising on fun. Along the way, you’ll explore the RAV4’s  smarter technology and advanced safety features, built to support a more connected - and more confident - drive.  You’ll also get a first-hand look at the RAV4’s toughest competitors to make it easier for you to sell against. 

Don’t miss this exciting opportunity to discover what makes the 2026 Toyota RAV4 America’s Best-Selling SUV – Again!

Who should attend?

We encourage all dealership personnel to attend. Any customer-facing or potential customer-facing associate should experience first-hand how Toyota’s legendary commitment to quality, durability, and reliability is embodied in this next-generation RAV4. 

These team members include, but are not limited to:  

  • Dealer Principals 
  • General Managers  
  • Sales Managers 
  • Sales Consultants 
  • BDC Personnel  
  • Service & Parts Managers 
  • ASMs 
  • Technicians 
  • Parts Professionals 
  • IDTs (In-Dealership Trainer), etc.